Marketing Mindset

Oh what a night!

Last night I attended my second real marketing event and it was a great learning experience.  I’ve always been the type to shy away when people approach me, so to be put in a situation where I’m there to meet people and talk to them was a different thing from the norm.  You mean, you want to know about me?  Don’t mind if I do!

So what did the networking event teach me?  Multiple things.

  1.  People want to know you if you are confident about yourself.  Hold yourself to a higher standard and let your surroundings know that you’re not to be messed with.
  2.  Not everyone who talks to you is hitting on you.  This one is huge for me!  Of course a few creeps will sneak their way in, but most people are genuine when they approach you about your business and show interest in supporting you.
  3. Know what your product is and prepare your conversations beforehand.  On my drive to the venue, I practiced my introduction, what my product was, and why people should come see me.  I felt crazy when I was doing it, but it paid off because I knew exactly what to say when I met a new person.
  4. Work on your smile in your free time.  This one is a given.  Practice your smile, you posture, your gestures.  Everything you say and do makes an impression, so let it be a good one.
  5. Have easy names on social media accounts.  Half of the people I met asked for social media accounts before they asked for a business card.  This made it easy for automatic connections and it’s guaranteed that you will remember to follow up with them.

Of course, I learned more lessons, but these seem to be the ones that stuck out to me most.  Now I get to take these tips and use them for next week’s happy hour!  What a night it was, and I look forward to having more of them.